INTRODUCTION

Welcome to Paul Whiteman Optometrists Privacy Statement. 

What follows is a lot of text about how we collect, store and use your data. Our mission is to deliver outstanding customer service and care both in-practice and online and to do that, we need to collect some information that is relevant to the service you want from us. Whether it be an online appointment form or a full eye examination. 

Summarising this whole document:-

All the data that we collect is stored on secure host severs. You will always be given the chance to opt-out or change preferences for all our communications with you. 

Read on for complete details.

SECTION 1

WHAT DO WE DO WITH YOUR INFORMATION?

At Paul Whiteman Optometrists, both online and in-practice, we are committed to the highest privacy standards. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others

If you book an appointment via our website pwoptometrists.com we collect the personal information you give us such as your name, phone number and email address.

In an eye examination, we collect other relevant information including current and past health and medical information and lifestyle information. We may also store associated information received from other health care professionals as part of your on-going care. 

When you browse our website we automatically receive your computer’s internet protocol (IP) address that provides us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails to remind you that your eye examination is due, details about our practice services, new products and other updates.

SECTION 2

HOW DO YOU GET MY CONSENT?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

We are committed to ensuring you can always opt-out or update your preferences in all our communications with you. 

HOW DO I WITHDRAW MY CONSENT?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at admin@pwoptometrists.com or mailing us at:

Paul Whiteman Optometrists

20, Church Street

Reigate

Surrey

RH2 0AN

SECTION 3

DISCLOSURE

Where necessary we may disclose your information to health care professionals including the NHS. We may also disclose your personal information if we are required by law to do so (in case of criminal activity and fraud) or if you violate our Terms & Conditions of business.

SECTION 4

UPDATING YOUR COMMUNICATION PREFERENCES

You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using our contact details below. 

YOUR RIGHTS WITH RESPECT TO THE PERSONAL INFORMATION WE HOLD

You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances, you can request that we erase your data which we will do where this would not prevent us meeting our legal and regulatory obligations.

SECTION 5

OUR DATA STORAGE

During the in-practice provision and management of our services, your data is stored on our business servers. It is also backed up and stored by Ocuco Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by us in association with our fully BACS approved software providers SmarterPay Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions. 

We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements.

SECTION 6

THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

LINKS

If you click on links in our website and if you are directed away from our site to a third-party website or application, you are no longer governed by this Privacy Policy or our Terms & Conditions of business. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

GOOGLE ANALYTICS 4

Our practice uses Google Analytics to help us learn about who visits our site and what pages are being looked at.

SECTION 7

SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.